Botany Town Centre: Winter Wellness Week

Jess Manson Case Studies

            The Objectives Alexander PR was briefed with the following objectives for this initiative: Find a way to engage with shoppers both instore and online Brand Authenticity (driven by Virtue ­­– having a clear sense of purpose; Value – offering unquestioned and appreciated value; Vitality – providing original and unique experiences; Visibility – creating engaging …

Botany Town Centre’s adoption drive for death row dogs

Alexander PR Case Studies

Campaign overview Managed by AMP Capital Shopping Centres and situated approximately 19km southeast of Auckland, Botany Town Centre is one of New Zealand’s largest retail developments, with over 176 specialty stores and a unique garden setting. In addition to its retail offering, Botany Town Centre is a community hub for other services including the Botany Library, a centre-based community garden …

Senior Trust is seeing growing opportunities for investment

Alexander PR Case Studies

Senior Trust is an experienced specialist lender to the retirement village industry. In December 2015, Senior Trust Management Limited launched the Senior Trust Retirement Village Listed Fund [NZX: SRF] on the Main Board of the NZX, one of only 20 Main Board listings in the past three years.

Invest Shenzhen Report

Alexander PR Case Studies

Wellington, 30 March 2015 Auckland, 31 March 2015 Background: Alexander PR was briefed to create stakeholder and media events in Wellington and Auckland in March 2015 to support an 11-strong delegation from Invest Shenzhen, a department of the Shenzhen Municipal People’s Government. The New Zealand visit was part of a wider South Pacific tour that aimed to build business, civic …