Yellow Unveils Digital Transformation

Jess Manson Case Studies

Campaign overview Digital transformation has wrought big changes for many businesses in recent times. For New Zealand phone directory provider Yellow it wasn’t just a move to digital first. Within the space of 18 months, the company would pivot to become New Zealand’s largest digital agency for SMEs, gain a new CEO and rebrand. The company called on Alexander PR …

Full house for Lynnmall’s The Brickworks launch

Jess Manson Case Studies

When LynnMall was gearing up to launch its The Brickworks dining precinct, it wanted maximum exposure, excitement and anticipation – and not just for launch day. Not only was The Brickworks bringing high quality restaurant dining to LynnMall, but just two weeks later Reading Cinema would also open at the centre providing the first movie theatre in the region in …

Botany Town Centre’s adoption drive for death row dogs

Alexander PR Case Studies

Campaign overview Managed by AMP Capital Shopping Centres and situated approximately 19km southeast of Auckland, Botany Town Centre is one of New Zealand’s largest retail developments, with over 176 specialty stores and a unique garden setting. In addition to its retail offering, Botany Town Centre is a community hub for other services including the Botany Library, a centre-based community garden …

Senior Trust is seeing growing opportunities for investment

Alexander PR Case Studies

Senior Trust is an experienced specialist lender to the retirement village industry. In December 2015, Senior Trust Management Limited launched the Senior Trust Retirement Village Listed Fund [NZX: SRF] on the Main Board of the NZX, one of only 20 Main Board listings in the past three years.

Invest Shenzhen Report

Alexander PR Case Studies

Wellington, 30 March 2015 Auckland, 31 March 2015 Background: Alexander PR was briefed to create stakeholder and media events in Wellington and Auckland in March 2015 to support an 11-strong delegation from Invest Shenzhen, a department of the Shenzhen Municipal People’s Government. The New Zealand visit was part of a wider South Pacific tour that aimed to build business, civic …