The Big Event – Auckland Disability Providers Network

Alexander PR Case Studies

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The Big Event was the second annual accessibility expo held by the Auckland Disability Providers Network. The challenge to Alexander PR (AC) was to increase foot traffic through the 2013 expo and bring the accessibility message into mainstream media. In the past, communication messages about accessibility and disability have remained largely within the disability sector.

The Auckland Disability Providers Network worked with AC to find engaging stories within the expo.

Results

The results achieved for The Big Event saw visitor numbers at this year’s event nearly double on the inaugural 2012 expo. The New Zealand Herald profiled an AC client working with The Big Event and included a positive mention on the client’s work with the Auckland Disability Network and the upcoming expo.

Shine TV also featured The Big Event on its nightly news bulletin, Focus, giving viewers a taste of the Friday show, ahead of Saturday.

Radio New Zealand National attended the event and produced a half-hour documentary segment for its One-in-Five show. This included several positive interviews that profiled different aspects of the event. The full interview can be heard here.

The Big Idea, an online arts website, also featured the event’s art exhibition, Perception.

The event featured on leading entertainment site eventfinda and in the Auckland Council and GrownUps newsletters. Other coverage was achieved in news sites infonews, yahoo and Scoop.