New Zealand Herald : Property Magazine Targets Chinese Buyers

Alexander PR In The Media

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new-zealand-herald-property-magazine-targets-chinese-buyersA big marketing drive is on to draw more Chinese people to New Zealand real estate and the businesswoman behind it expects a huge upswing in investment and development, particularly from Canton.

Pauline (Bao Min) Gao of Panmure-headquartered MultiMarketing has teamed up with established Auckland building and construction industry publisher Mark Graham to produce the glossy NZ Property Investment & Building Guide, which explains how Chinese can invest in New Zealand and features many properties.

The first bi-annual magazine was produced in 2013 and the latest is just out, its cover showing Auckland’s Wynyard Quarter where hundreds of apartments will soon rise.

Background

Pauline Gao approached Alexander Communications for assistance in telling her story, developing content  and sharing some of her companies client successes.

Pauline is a successful entrepreneur  involved in a number of aspects of the commercial property and building market in New Zealand and China.

Anne Gibson , New Zealand Herald Property Editor interviewed her and the article can be found at this link . It generated a significant amount of engagement including 800 shares on social media in New Zealand and more in China . In addition the approach taken and resulting engagement Pauline has also had several commercial opportunities present themselves after the article was published.

Original article by The New Zealand Herald