Yellow Unveils Digital Transformation

Alexander PR Case Studies

Campaign overview Digital transformation has wrought big changes for many businesses in recent times. For New Zealand phone directory provider Yellow it wasn’t just a move to digital first. Within the space of 18 months, the company would pivot to become New Zealand’s largest digital agency for SMEs, gain a new CEO and rebrand. The company called on Alexander PR …

Full house for Lynnmall’s The Brickworks launch

Alexander PR Case Studies

When LynnMall was gearing up to launch its The Brickworks dining precinct, it wanted maximum exposure, excitement and anticipation – and not just for launch day. Not only was The Brickworks bringing high quality restaurant dining to LynnMall, but just two weeks later Reading Cinema would also open at the centre providing the first movie theatre in the region in …