Botany Town Centre: Winter Wellness Week

Jess Manson Case Studies

            The Objectives Alexander PR was briefed with the following objectives for this initiative: Find a way to engage with shoppers both instore and online Brand Authenticity (driven by Virtue ­­– having a clear sense of purpose; Value – offering unquestioned and appreciated value; Vitality – providing original and unique experiences; Visibility – creating engaging …

Botany Town Centre’s adoption drive for death row dogs

Alexander PR Case Studies

Campaign overview Managed by AMP Capital Shopping Centres and situated approximately 19km southeast of Auckland, Botany Town Centre is one of New Zealand’s largest retail developments, with over 176 specialty stores and a unique garden setting. In addition to its retail offering, Botany Town Centre is a community hub for other services including the Botany Library, a centre-based community garden …

Last chance for homeless dogs: Botany Town Centre

Alexander PR featured, In The Media

More than 20 dogs and puppies have been charming the crowds at Auckland’s Botany Town Centre on Saturday 26 March , begging for a chance at a new life. Waikato-based organisation DC Rescue Dogs has partnered with the shopping centre for their inaugural adoption day. “There’s been a huge amount of interest, we’re confident we’ll have a 100 percent success rate …

Christmas Poll Reveals Kiwis are More Organized and Better Budgeted this Christmas; Retailers Confident in Face of Earlier Spending Surge

Alexander PR In The Media, News

  With the silly season in full swing, the annual Christmas poll by AMP Capital Shopping Centres (AMPCSC) is revealing Kiwi shopping patterns in Auckland (Botany Town Centre), Tauranga (Bayfair) and Christchurch (The Palms) from the perspective of both consumers and retailers – and identifies some surprising habits in the lead-up to this 25 December. Watch Desiree Clark, Marketing manager …