About Alexander PR

Alexander PR is a full-service public relations agency covering New Zealand and specialising in reputation management.

Having established a record of high performance and market-leading results, Alexander PR combines conventional public relations expertise with forward-thinking online marketing strategy to help clients achieve their bottom-line objectives. We specialise in building media relationships and leveraging existing and new media to enhance our clients’ reputations.

With a sound understanding of what makes a business tick, clients can be assured that Alexander PR will bring its specialist knowledge, strong media relations, and profile-building experience to the partnership to achieve real, measurable results.

Alexander PR Ltd is a  licensed affiliate of Cohn & Wolfe, the global communications and PR agency with offices in North America, Latin America, Europe, the Middle East, Africa and Asia Pacific.

Cohn & Wolfe works with global brands across healthcare, corporate, technology and consumer, and has been the communication force behind every Olympic Games since the early 1970s. As a subsidiary of WPP, the world’s largest communications services group, Cohn & Wolfe’s reach and resources are virtually unlimited, and APR’s selection as an affiliate increases our reach through Asia-Pacific and allows us to meet objectives and achieve world-class results for our clients wherever their target audiences are found.

To meet client KPIs, Alexander PR offers the following services and tools:

  • Traditional and digital stakeholder (internal and external) corporate communications;
  • Assistance and counsel with crisis management and issue management protocols to prepare for the unexpected;
  • Creation of brand positioning, key messages and collateral;
  • A range of trusted partners to help produce KPI-directed sales collateral and direct marketing pieces, integrating effective key media messages;
  • The development of best-practice event, new product and service launches;
  • An holistic approach to online PR and digital marketing techniques, designed to complement traditional media strategy;
  • Strategies for internet marketing, online communication and brand-building;
  • Evaluation and measurement.